The Area Sales Manager is responsible for driving sales growth, developing new business opportunities, managing key customer relationships, and supporting distributors within the assigned territory. The role requires strong consultative selling skills to promote capital equipment and consumables to dermatologists, plastic surgeons, cosmetologists, aesthetic physicians, and hospitals.

Sales & Business Development

·         Achieve monthly, quarterly, and annual sales targets for capital equipment and consumables.

·         Identify, qualify, and develop new business opportunities within the assigned territory.

·         Promote Spectra's portfolio of aesthetic medical devices to dermatologists, plastic surgeons, cosmetic physicians, hospitals, and aesthetic clinics.

·         Develop and execute territory business plans to maximize market penetration and revenue growth.

·         Manage the complete sales cycle from lead generation to order closure.

Key Account Management

·         Develop and maintain strong relationships with Key Opinion Leaders (KOLs), hospitals, corporate chains, and premium aesthetic clinics.

·         Identify opportunities for cross-selling, upgrades, and repeat business.

·         Ensure high levels of customer satisfaction through proactive engagement and timely issue resolution.

·         Product Demonstration & Clinical Support

·         Coordinate and conduct product demonstrations, workshops, CMEs, and hands-on clinical programs.

·         Work closely with Clinical Application Specialists during installations and product launches.

·         Support customers during evaluation and trial phases to facilitate successful conversions.

Market Intelligence

·         Monitor competitor products, pricing, promotions, and market trends.

·         Identify emerging business opportunities and recommend strategic initiatives.

·         Provide regular market feedback to Sales and Marketing teams.

CRM & Reporting

·         Maintain accurate customer records and sales opportunities in the CRM system.

·         Submit daily call reports, weekly activity reports, monthly sales forecasts, and pipeline updates.

·         Prepare annual territory business plans and revenue forecasts.